The Medium is the message

Helping your company go green

When a company prints in this manner, the printed material becomes as much the message as what you print.

Allow us to guide your company down the path to 'greener' printing.  The opportunities of branding and enlightening your customers about the extra-ordinary steps your company is taking are obvious..

"Thanks again for all your efforts - the stickers looked great and were a hit!"  Vicki Caldwell, Account Executive, Dell, Inc.

Think green printing is a joke, do you?

• Once a company makes an environmental statement, its direct competitor is now conspicuous by its absence if it hasn't too. Consumers are suspicious of that silence. This isn't restricted to a particular industry. It is in-creasingly pervasive. There is an underlying expectation that we are asking more questions about companies' intentions. That is partly a phenomenon of the digital age where consumers are used to interviewing brands like they might be interviewing people for a job." Alison Burns, chief executive of JWT London.

• Brands will not be able to opt out of this. Companies which do not live by a green protocol will be financially damaged because consumers will punish them. In the longer term, I do not think they will survive."Lee Daley, chairman and chief executive of Saatchi & Saatchi UK February 2007, Financial Times.

• March 2008:Driven by increased environmental awareness, Americans are quickly moving to the greener end of the spectrum.Latest findings from "http://www.mintel.com" Mintel, a leading market research company, reveal that over one-third of adults (36%) claim to buy green products. Just 16 months ago, only 12% said they regularly purchased green products. Furthermore, the number of people who never purchase green products has been cut in half over the past 16 months, according to Mintel. In August 2006, one in five Americans (20%) claimed to never; buy green products. Now, only 10% of the population makes such claims.